Startups and small businesses are facing more competition than ever before. Even if you have a unique idea, capturing the attention of potential customers so you can scale your business may seem like an impossible challenge.
Though there are many marketing tactics you could use to fuel the growth of your business, few prove more effective in today’s digital age than nailing your video marketing strategy.
Your small business can also see significant growth if you employ video marketing the right way.
Communicating Your Value Proposition
One of the best reasons to use video marketing is because it helps communicate your company’s unique value proposition in a more engaging manner.
This mentality drives the strategy behind each of his team’s video production strategy.
“We try to make people laugh and have a good time, which encourages them to share the video… and the more engagement a video has on Facebook, the more spend we can put behind it to help reach even more people.”
Moreover, the numbers back this idea up. An incredible 64% of online video viewers make a purchase after watching branded videos on social media—something that is sure to boost revenue if you can get enough viewers.
A Wide Range Of Tactics
Broadcasting live events is a fantastic way to not just spread awareness, but also increase your bottom line. For example, we worked with a company that needed to broadcast local sporting events—some of which would be available for free, some that would be available through a pay-per-view model. Strategic broadcasting ensured higher-than-expected audiences for their paid events. When live streams add value to the customer experience, they can boost your revenue in several ways.
Many businesses may also benefit by providing educational video content. The best solution for most Small businesses is to outsource the marketing which allows the business owner to focus their time and energy on other aspects of their business.
Whether you’re teaching customers how to use your product or providing some life hacks, when you add value and showcase your knowledge, your audience will keep coming back for more. With the right setup, you could even further monetize your videos by creating low-priced educational courses.
As these examples reveal, video marketing doesn’t just have to be a way to increase sales or customer signups indirectly. It can actually generate revenue in its own right.